What I Do & What It Costs
Squarespace websites for women-led service businesses
strategic, beautiful, and built to convert
Let’s Be Honest
You already spent hours building your site. The question is whether it's working.
You figured it out yourself — which means you're resourceful, capable, and probably too close to your own business to see what a first-time visitor actually experiences when she lands on your page.
That's not a criticism. It's just true. And it's exactly the gap I fill.
I ask the questions that make you think more deeply about your business, uncover what makes you the obvious choice for your ideal client, and build a website around those answers that doesn't just look like you, but finally works as hard as you do.
Here's Where It Gets Good
Pick your starting point.
Every bloom starts somewhere. Here's how we find yours.
When You Know Something's Off But Don't Know Where to Start
The Website Audit
You've heard about SEO, conversion rates, and all the things a great website needs, and honestly, it's a lot. You suspect your design choices could be stronger, but every time you sit down to fix it you don't know where to begin. The overwhelm wins and nothing changes.
This is a clear-eyed, expert review of exactly what your site is doing, what it isn't, and a prioritized list of what to tackle first — so you stop guessing and start making changes that actually matter.
And if you decide to work with me after? The $150 comes right off your project.
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Full homepage & navigation review
Messaging & clarity assessment
SEO baseline check
Written report with prioritized recommendations
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3–5 business days
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$150, and that fee can be applied toward any future service.
When You Want One Professionally Designed Page to Build From
The Landing Page
Maybe a full site isn't in the budget right now — and that's okay. One strategically designed page is infinitely better than a full site that isn't working. This is your highest-traffic page, built by a professional, so your most important first impression finally looks the part.
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Brand & messaging strategy session
Custom single-page Squarespace design
Copywriting guidance & page structure
Mobile-optimized build
SEO fundamentals
Walk-through videos for managing your page on your own
Unlimited revisions within one week
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1-2 weeks
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$1,000 flat rate
When Your Website Has Done It’s Job, But You’ve Outgrown It
The Complete Website
Your business has grown. You've gotten clients, built a reputation, and figured out what you do best. But your website is still answering the questions you had when you first started, not the ones your clients are actually asking now.
This is a complete rebuild designed around where your business is today. Organized, strategic, and built to save you the time you're currently spending answering questions your website should be handling for you.
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Brand discovery & strategy session
Four-page custom Squarespace design
Copywriting guidance & page structure
Mobile-optimized build
SEO fundamentals (e.g., meta tags, page titles descriptions, and other technical considerations)
Unlimited revisions within one week
Personalized tutorial videos, so that you can manage your site without me
30-day post-launch support
10% off the first year of a Squarespace subscription
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2-3 weeks
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$2,200 for what is listed (…But if you need me to write custom copy, develop additional pages, or set up special features, we can arrange that as well for an additional fee.)
What you can expect when we work together.
Too often, web designers start with aesthetics. I start with your ideal client.
Before anything is designed, I figure out who's landing on your site, what they need to feel, and what's getting in the way of them taking action. Everything after that — the layout, the copy direction, the visual choices — flows from that foundation.
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Before we design anything, we figure out exactly who's landing on your site, what they need to feel, and what's stopping them from taking action right now.
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This is where we define your positioning, your voice, and the single most important thing your site needs to communicate. When this step is done right, three things happen: your message is clear to anyone who lands on your site, every page works toward the same goal, and the design can make visitors feel exactly what you want them to feel about your business. Feeling are what typically make people actually reach out.
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Design and development guided entirely by steps one and two. Every layout choice, every headline, every image has a reason. Nothing goes on the page just because it looks nice.
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This is when we conduct final checks and a walkthrough of everything you need to manage your site confidently on your own. And you’ll have a site you're genuinely proud to send people to.
I do my best to make clients happy, but we’ll work especially well together if:
✦ Your current site was built when you were still figuring out your business, and it hasn’t grown with you.
✦ You're attracting clients through referrals, but your website doesn't tell your full story the way you want it to.
✦ You've been planning to finish your website, but you haven’t gotten around to it or when you’ve tried it just isn’t coming together like you think it should.
✦ You want a website that’s not only nice to look at, but actually converts visitors to clients.
“She guided me through a structured process that remained true to my brand and brought everything into focus.”
“Before working with Gina, I felt overwhelmed trying to piece everything together alone. With her support, everything became cohesive and intentional — and I finally had a clear direction for my website and branding.”
— Eugina, Melody's CadenceThings You're Probably Wondering
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Yes, I specialize in Squarespace because it's the best platform for business owners who want a site that is easy to manage on their own. It’s drag & drop, makes SEO super easy, and is constantly making updates to ensure your site is always keeping up with the times. Plus, I remember what it was like just starting out trying to update a Wordpress site, and let’s just say I stopped counting crashes. And as pretty as ShowIt is, Squarespace is still better for accessibility.
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For the Audit, just your live website URL. For design packages, we'll kick off with a strategy session together. You don't need to have everything figured out before we talk. That's what the discovery process is for.
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Every package includes copywriting guidance and page structure, meaning I'll direct what goes where and help you shape your messaging. For clients who want fully written copy, that can be added to any package. Just mention it when you reach out and we'll include it in your quote.
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A 50% deposit is required to reserve your spot, with the remaining balance due before launch. Payment plans are available for the Complete Website package. Just ask when you reach out.
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All design packages include unlimited revisions within a one-week revision window after your design is delivered. This gives you real flexibility to get it right without dragging the project out indefinitely. Revision requests outside that window are accommodated based on current availability.
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The Audit delivers within 3–5 business days. The Landing Page takes 1–2 weeks from project kickoff. The Complete Website takes 2–3 weeks. Timelines assume prompt feedback from you. The revision window is built into each timeline.
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If you're starting from scratch, I can help you develop brand colors, typography, and a simple logo as part of your project. Many of my clients, especially newer businesses, don't have these yet, and building them into the process means your site has a cohesive identity from day one. Just mention it when you reach out.
Ready When You Are
The hardest part is deciding to start.
You've seen what's possible. You know what's been holding your site back. And you have a pretty good idea of what you need.
If you're not quite ready to commit, the Website Audit is the perfect first step — a clear picture of exactly what to fix, for $150 that applies toward any future project.
If you already know you want something built, request your free mockup and see what your brand could look like before you spend a single dollar.
Either way, the next step is easier than you think.