Hi, I’m Gina,
and I design websites that reflect the level you’re operating at (or higher).
You've probably already tried to build it yourself. You had a vision. And Squarespace seemed simple enough. But somewhere between the template and the finished product, it stopped looking like the business in your head and started looking like…something else.
That gap between what you envisioned and what you could actually build? That's exactly where I work.
I design Squarespace websites for women-led service businesses that do what a good website should — explain what you do, answer your clients' questions, and represent your expertise beautifully, whether you're at your desk or completely off the clock.
Finding someone who genuinely cares whether your business succeeds and has the skills to get it right? That's the hard part. I bring both.
The secret? Websites are emotional, not logical.
My weird gift is that I feel everything deeply. Hallmark commercials. Nature documentaries. That one episode of every show where everything finally comes together. It used to be embarrassing, but now it’s my greatest professional asset.
Because your clients feel things too. They land on your site and decide in seconds whether you're someone they want to work with. My job is to make sure that decision goes your way.
But feelings aren't all I'm bringing to the table.
Most designers will make your site beautiful. Fewer will make sure it actually communicates.
I hold a Master's in Communications from Johns Hopkins and spent 21 years writing for NASA leadership — including earning an award for creating a program that taught the agency how to communicate more clearly and effectively. What that means for you is simple: I know how to take what you do, strip away the complexity, and say it in a way that your ideal client understands immediately.
Here's the thing about designing your own website — you're too close to it. You know your business so well that you skip past the details a newcomer needs. I'm the outside perspective that sees what you might miss. Before I design a single page, I make sure I know exactly who you're designing for and what they need to walk away understanding. Then I build a site that answers those questions.
A beautiful site that confuses people doesn't convert. I make sure yours does both.
A little about the person behind the work.
I'm a traveler — 27 countries and counting, often with a camera I probably should have left at home. But travel has given me something no design course ever could: genuine empathy for people whose lives look nothing like mine. Every culture I've encountered has reminded me that we're all motivated by the same things at our core — we want to be seen, understood, and valued for what we bring to the world.
I'm also a reader who believes historical fiction is the supreme genre, and I will absolutely die on that hill. What history teaches you, and what great stories confirm, is that context shapes everything. Who someone is, where they came from, what their unique gifts to the world, that's what makes their story worth telling.
That belief is at the heart of everything I design.
Every business owner I work with started somewhere. A spark of an idea, a skill they couldn't stop sharing, a problem they knew they could solve better than anyone else. That origin story matters. That growth matters. And the world deserves to see it.
We all started as a bud. The businesses I design for are already blooming. I just make sure the world can see it.
You may have noticed I love flowers. I see them largely as something pretty, but they’re also a symbol of the beauty that comes with growth.
If you prefer a visual, this sums it up
The MySpace Era
Discovered HTML adding Mariah Carey songs to my profile. Sparked a lifelong obsession with making things look right on a screen.
NASA
Wrote for agency leadership, built a document system used by 2,000+ people, and earned a NASA Exceptional Achievement Award. Learned that clarity and strategy aren't optional when the stakes are real.
Gina S. Davis Web Design
Left NASA and built the business that finally made sense. Turns out combining writing, design, and a genuine love for helping people show up well was what I'd been working toward the entire time.
Your Next Step
You've already done the hard part.
You showed up, figured it out, and grew a business worth being proud of.
But what I know after working with women like you is that the hardest part isn't the work. It's making sure the world can actually see it.
You're already in full bloom. The only thing left is a website that shows it.
I'd love to be the person who builds that for you. And the easiest way to start is completely free — no commitment, no pressure, just a glimpse of what your brand could look like when your website finally catches up to you.